Twitch is a streaming service for live streaming. It's popular with gamers (2nd most popular in the video game related content category). It has more than 1.2 billion visitors monthly , with an average visit lasting 8 minutes. More than 20% of visitors are from the U.S. and the platform has annual revenue of more than $1 billion. More than 44% of visitors are coming to Twitch through YouTube links.
Live streaming is currently in high demand because it offers a wide range of possibilities for thematic topics. You can stream games, music shows, podcasts, and anything else that could be recorded and interesting to watch.
There is a monetization system for each of the platforms. Live stream content is stored on the platform and can be viewed. Obviously, content creators are looking for the right platform to support the technical side of the broadcast, and the two best options are YouTube and Twitch .
Twitch stats for 2020-2021:
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2020 |
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There is an opinion that gamers are the most digitally developed segment of the audience, and their attitude toward purchases is more open. This segment includes the 16-34 age group. More than 80% of them spend money on in-game purchases, and more than 30% regularly donate $5 or more to streamers.
The platform has no precise targeting; the audience's portrait varies depending on the bloggers being watched.
There is no system of likes and sharing on Twitch; commenting takes place in a separate chatbox.
As on YouTube, it's difficult for a novice streamer to promote on Twitch. A lot of work needs to be done, which also doesn't guarantee success. More likely, it will depend on random factors.
A content creator can spend a lot of time and produce quality content. However, when the format doesn't fit the theme of the site, you can forget about stable online and income.
Streaming: Twitch or YouTube
Both Twitch and YouTube Gaming are professional platforms for live streaming and recording their games. Let's take a look at the features and individual parameters of each.
Technical aspect
On the technical side, the video permission in Twitch is 1080p at 60 fps. Developers introduced such features in March 2017, although the platform exists since 2011. But in the gaming segment of YouTube, this feature is provided by the developers. But here is the first significant disadvantage - with large broadcasts, the quality of Full HD on Gaming is transmitted with a longer delay than a similar video on Twitch.
Content and interface
Twitch is a platform for professional gamers and highly specialized experts in a particular game. YouTube Gaming is a light version of Twitch, where there are more beginners and amateurs.
Summary:
Twitch - more "live" people;
YouTube - more bots.
Broadcast recordings are stored on YouTube's servers for as long as the user needs. The Twitch universe stores videos for 2 weeks.
The interface of both systems is very similar:
Both sites have an advertising option
Files are categorized and placed in the appropriate sections
Available top by views
Both sites have an advertising option
It is possible to rewind the game stream for more than 4 hours
The bots can remove an entire audio track in case a copyright infringement on the music has been fixed
Mobile app
The mobile version of YouTube is not suitable for watching streamers. For starters, you need to download the Gaming software. Twitch is quite elaborate and has a separate section for recommendations on interests and subscriptions - Pulse.
Monetization
Both platforms allow you to subscribe to pages of interest for money, to promote your advertising, to conduct paid broadcasts. On Twitch, a streamer gets up to 70% of the cost of a monthly paid subscription to his channel.
Subscribing to a channel gives the viewer benefits, which everyone determines for themselves.
Streamer can run ads on his channel (income from which depends on the number of views), set the frequency of the ads. He can also disable advertising, if desired.
Streamer can use services through which viewers can send him donations, to negotiate advertising with brands. The Twitch platform has its own currency - Bits. Viewers can use this currency on the streamer's channel. Streamers get 1 cent for every bit spent on their channel.
Streamer has great opportunities for growth, you only need to comply with the rules of the platform.
Twitch or YouTube
Twitch: | YouTube: |
✔️ Professional gamers ✔️ Optimized software ✔️ Real players and viewers ❌ Large latency on complex broadcasts and conferences | ✔️ User-friendly interface ✔️ Updates ✔️ High resolution ❌ Many bots ❌ Non-optimized software |
⚡Before you start streaming, check the terms and conditions of the site you've chosen⚡ You also have the opportunity to order promotion with us!
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